Melbourne-born Elizabeth Charles opened her eponymous boutique to bring the cutting-edge fashion from her native Australia to the U.S market. Her boutique is dedicated to the top-tier designers from Australia and New Zealand including Colette Dinnigan, Akira, Lover, Karen Walker, Mala Brajkovic and Zambesi. Charles' first boutique opened in 2002 in the heart of the Meatpacking District, Manhattan’s hippest fashion destination. The boutique is a 1,000+ square-foot urban oasis for women on the prowl for truly original fashion. The boutique's loyal following can be attributed to Charles’ flair for finding highly coveted pieces that are not available anywhere else in the US. "My customer is a sophisticated shopper who has her own style and isn’t lead by the latest trends”.